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This web page states the following, "Al and Joes Deli began its history in 1960." We saw that the web page also stated " Aldo Conforti and my father, Joseph Gapastione, two boyhood friends, from the old Italian neighborhood of Halsted and Kedzie in Chicago, decided to take a chance and opened a small grocery store." It also said " Al, an Elevator Operator he called himself a Vertical Engineer and my father Joe, a Bricklayer both kept working their daytime jobs until they could get their small grocery store and deli up and running well enough to support two families full time." The header had Delicatessen as the highest ranking optimized keyword. It is followed by sliced meat, cheeses, and salads which isn't as ranked as highly as Delicatessen. The next words alandjoes.com uses is sub sandwiches. pizza was included and will not be seen by search crawlers.